As a business owner, you need to make decisions to navigate through the journey of fulfilling your business’ vision, mission and goals.
From my experience, most tend to base these decisions on our subjective judgments, such as our personal opinions, abilities and intuition. For instance, thinking that your company is underperforming based on your assumptions and going into action mode. While this isn’t entirely wrong, depending solely on these subjective assessments may lead you in the wrong direction.
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