We’ve all heard about the Great Resignation.
It has been across the news as an ongoing trend where people are re-evaluating their career and lifestyle priorities, and then making changes, usually in the form of resigning to pursue other more rewarding opportunities.
What does this mean for you and your business?
Essentially, it means that more people will continue looking for new jobs that not only match their own values and culture, but also empower them to achieve career success.
As a Business Coach and Mentor, I believe that this is actually a good opportunity if you approach it correctly. With everyone shifting, it’s a great time to proactively find the right people and nurture their growth as this will enable you to build and retain a diverse and skilled team.
Finding and developing staff should always be a big part of your overall business strategy. So, in this blog, I’ll discuss the difference between just “hiring” and actual “recruiting” to help you make the right employee decisions for your business.
What is hiring?
Hiring is the direct process of seeking, evaluating and employing new talent to simply fill in a vacancy for a specific job post. This process usually begins by advertising a vacant position and posting it on various job sites to let the public know that your business needs new employees with specific talents and skill criteria.
The hiring process is suitable for employing entry-level workers or for filling in temporary positions.
With this approach, a large number of applicants will be screened, interviewed and eventually hired depending on the number of employees required for the specific job.
What is recruitment?
On the other hand, recruitment is a proactive, comprehensive and long-term process used to attract and select ideal candidates to achieve a particular business goal.
For instance, if one of your objectives is to grow market share in a specific niche, you will check your networks for specific people with the right experience in a relevant area and contact them.
It’s usually HR managers or business leaders who are responsible for spreading awareness about their business amongst the talented masses through public relations, networking and social media connections. They also attract and convince specific candidates that their organisation is the best option to achieve their career goals.
Even if you don’t have a specific vacancy at the moment, the recruitment process involves finding and selecting individuals who have the potential to fulfil the goals of your business in the future.
I’ll explain more by comparing hiring and recruiting.
The differences between hiring and recruiting
Many businesses undertake both hiring and recruiting. However, it’s important to know the differences between the two.
Here are the 3 key differences between hiring and recruitment that can help you navigate through the complexity of employing the right talent for your business:
- Hiring is short-term while recruitment is not.
Hiring is a short-term process that is usually triggered when a vacant position appears in the business. The hiring process is often used when businesses have an urgent need to hire and fill in a vacant position, quickly.
Meanwhile, recruitment is a long-term strategy meant to meet the future needs of your business. Recruitment is an ongoing process initiated long before a job vacancy appears because it is goal-orientated, not vacancy-orientated.
2. Hiring is reactive while recruitment is proactive.
Whenever you find yourself hiring for your business, it’s usually a reactionary measure to some unforeseen circumstance, such as a resignation of an employee.
For recruitment, it’s quite the opposite. You begin with a business goal and then start looking for a potential candidate who can add value to your organisation and keep them in your pool of talent. More often than not, this person is already employed, so you have to make your position more appealing than their current one.
3. Hiring pool vs Recruitment Pool
As you can imagine, those who are hired and those who are recruited have quite distinct differences:
- Hiring pool
Once the job posting has been published, the HR manager will start to collect CVs and narrow down the best candidates to invite them for an interview. This is an ideal solution for general or entry-level positions. This pool is usually made up of recently unemployed or employed prospects that may or may not meet the qualifications for your job vacancy.
- Recruitment pool
Your recruitment pool is usually made up of a network of exceptionally qualified individuals who are currently employed or recently unemployed. By recruiting, you are keeping your business open to talent from active and passive job seekers.
If you’d like to know more about how you can attract the best talent for your business, have a read of my previous blog: how to attract and retain the best talent.
Do you need help building an effective recruitment plan for your business?
Just like with any sporting team that is built to win, I highly recommend the recruitment strategy approach to find the right people who align with your goals. That way, you can assemble the right team to hustle together towards success.
However, it can be difficult to know when or how to apply the recruitment approach.
So, if you need help exploring how to build an effective recruitment process that works for you, I’m here to help.
As a Business Coach and Mentor, I work with business owners like you to guide you on the path toward achieving your business goals.
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